2008
Technique To Sell Your Home! Feed the Realtor..
Posted by Justin in Flat Fee MLS, Sarasota Real Estate, Sellers
I had a condo listed @ El Conquistador CC in Bradenton, Florida that was getting minimal activity at best, but was a great deal. This unit was 1,300ft2, 2 bedroom 2 bath condo, overlooking the treacherous #9 hole of the private Country Club golf course, coupled by breathtaking sunsets. It was located on the top floor of the complex, not a big selling point, but along with the stairs comes a great view from your lanai that actually grabbed a peak of the Gulf (Could’ve easily listed as ”Water View”, but I would’ve been pushing the envelope a bit).. Inside had been upgraded with new carpet, new bathroom fixtures, etc. totaling around $4,000 in “polishing-up” costs. So, I had this unit listed for $189,900 and I was getting very frustrated with the lack of activity so, scratching my head, I came up with a plan.
How about we “Feed the Realtor” and really give the hardworking real estate agent, a super payday incentive! Creating incentive and instilling sense of urgencies is Sales 101, and in a buyers market, you begin to dig deep into your bag of tricks to give your listing a competitive advantage over competing homes. Knowing that the maximum appraised value of my listing was a bit over our asking price (its common in this market to be listed below appraised value), I went to my seller and pitched a plan to offer an unbelievable commission to a buyers agent for bringing us a buyer. I wanted to keep his net gain out of the sale congruent with his goals, so we inflated the price and inflated the commission to a buyers agent for bringing us their buyer. Essentially this created a wash with the inflated price over what he needed out of the sale with the extra commission to the agent. Here’s a layout of the plan: Read the rest of this entry »




Real estate sales for the month of January have been pulled & posted! It seems brighter days are just around the corner for motivated sellers and others trying to get out of distressed selling situations. However, the optimism is only speculation of months to come as January did see a slow down in property sales. This could be due to the Property Tax Referendum, voted on January 29, 2008, keeping many buyers on the temporary sidelines waiting for results. With that vote passing, many buyers should be jumping back into the market creating a quick spike in sales volume, not necessarily property appreciation. At this point, all we are looking for is that demand to come back to our market and light a fire under the seat of those stragglers trying to “time” the market and buy at bottom-shelf pricing. So, this is positive news!
Over the weekend, myself and Jim Barclay, Shirley International all-star Commercial Sales Rep, attended a convention in Orlando educating us on buying/selling Short Sales & Foreclosures. The symposium was presented by Andy Tolbert, an extremely savvy real estate broker rep. located in Ocala, who specializes in Short Sales and Foreclosures. She probably buys more of these types of deals, than lists and sells them, so her input was very objective backed by years of trial & error on how to do transact the purchase perfectly. The Short Sale market is certainty a niche with tons of opportunities to buy a home at bargain prices. With our economy looking grim, these are the types of bargains I’ve noticed buyers/investors looking to get into, so its important we understand the “ins & outs” of that process. However, this post is specifically geared toward the foreclosure market, as I see the endless opportunities to get rock-bottom priced real estate.
I’m seeing an overabundance of inventory on the open real estate market and I continue to ask myself, “what are these sellers doing to give themselves a competitive advantage and make sure they are the ones getting showings and offers on their home?” I see more and more realtors just relying on the MLS to sell the home and they are providing no ancillary marketing to bring activity to the listing.. I think there’s a few questions a seller should ask themselves before hiring a real estate agent to sell their home.. 1) What exactly justifies me paying a realtor 6% to sell my home? 2) What type of marketing do I expect for my home, if I am paying them 6% to sell it? 3)Is there a way I can save a little of my equity here and sell my home at the same speed a real estate agent would that I was paying 6-7%?




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