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I watched this program just yesterday on HGNet TV, and thought about the downfalls many buyers and sellers go through in the Home Selling Process.. I think this is really good information to pass on to my ”For Saley By Owner” sellers (as well as buyers), to re-iterate the need for a real estate specialist. All of these mistakes can be eliminated with great real estate advice. Shirley International Realty Inc. would like to assist you in hurdling these mistakes by offering our professional marketing/consulting services. Here goes the list, in no particular order, of how they appeared on the program.

10-Not Providing Easy Access to Showings-

In a buyers market, there are many selections. If your home isn’t easily accessible for buyers at any time, you may get skipped a lose a big opportunity to sell your home. Be really flexible with buyers interested in previewing your home. Sellers need every opporunity to put their home in front of as many buyers as possible. 

9-Losing Money With Auctions-

While starting an auction is a great process to attract traffic to your home, it doesn’t necessarily mean the final price is going to be congruent with what you wanted out of the sale. Don’t get caught giving your home away through the auction process.

8-Trying to Make the “Hard Sell” while Showing-

If you are holding an Open House, or have buyers previewing your property at any time, don’t be in the home selling it while the buyers are trying to preview. This is very annoying and can get in the way of your property selling itself.. Buyers know what they are looking for and won’t let themselves be “Sold” anything. Relax and let them experience the amenities of your home. They will appreciate the privacy you award them.

7-Waiting Until Spring to Sell Your House-

Timing is everything; however, it doesn’t mean you can’t highlight the seasonal amenities of your home at any time. Real Estate is bought and sold 365 days a year. Don’t wait for the right time. The time is now!

6-Failing to Market Your Home in Different Ways-

The for sale sign in the front yard looks great; however, marketing and advertising your home now needs to take a global approach. The Internet provides different campaigns that promote your home well. (Shirley International Realty specializes in Internet Promotions for your Home! We are the best at this)

5-Not Thinking about Resale -

The average home is bought and sold once every 5 years. If you are not planning on being buried in this home, consider how the cosmetic changes you are making to the home will affect the value when its time to sell.

4-Trusting Everything a Real Estate Advertisment Says-

Physically visit the property before making the purchase. Many sellers and brokers will promote the home in a way that’s completely correct just to attract traffic. Also, follow the old adage, “if its too good to be true, then it probably is”.

3-Picking the Wrong Agent-

Meetings with your real estate agent need to be held the same way you were when interviewing for a big job. Ask plenty of questions and ask for a resume of statistics showing the creditials a particular agent has making them worthy of brokering the biggest investment of your life. When you sell with a certain agent, you are selling under their brand. Make sure you approve of that brand.

2-Not Hiring an Agent-

You need the experience of a real estate agent. 84% of homes sold in 2006 had touched a real estate professionals hands at some point. They work everyday to sell homes and understand the “ins and outs” of the industry. Working with a great real estate agent can save you money, liability, and time in the buying and selling process.  

1-Doing Major Renovations/Remodeling Before Selling-

Putting too much money into your home before selling trying to increase the value, could result in “overimprovements”. Take care of cosmetic touch ups, and let the home sell itself. Allow homeowners to improve it to their liking later on, or offer a discount on the price (also known as allowance) to give you a competitive advantage over other sellers.

 Of all these principle mistakes, I would say picking the wrong agent to sell your home would be the most critical. The real estate market is slow, so its paramount to have an aresenal of tools that will highlight your home in a positive light for the world to see. With Shirley International Realty you are going to receive maximum marketing exposure, coupled with your transaction handled professionally & delicately. We love our customers and want to help in any way we can. Talk to Shirley International Realty about how we can sell your home!