Why Realtor.COM?
Shirley International Realty will List Your Home on Realtor.com, with the “Showcased, Upgraded, & Enhanced” Ad.. Read on About Realtor.com & Why This Marketing is Crucial in Selling Your Home!
According to the National Association of Realtors 87% of buyers and sellers now conduct their research on the internet. So you know where to market yourself and your listings right? Well, the internet is a big place and there are so many choices. Most agents report getting sales calls from multiple companies every month. How do you choose where you marketing dollars are best spent?
Well, 52% of all Internet buyers searched REALTOR.com®,
more than any other real estate related site.
It’s now perfectly obvious that the internet is the way to market Real Estate. Well, where are the consumers going on the internet? Everywhere you look, companies who rank traffic on the internet rank Realtor.com #1 in real estate search in every measurable category, not by a small margin but BY a VERY LARGE margin.
comScore Media Metrix Results
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TRAFFIC AND STATISTICAL HIGHLIGHTS OF THE NEW REALTOR.COM
Beta tests show consumers are more actively involved with the new site’s search tools and features as compared to those offered on the “classic” site. On the newly designed search results pages, visitors are viewing 40% more properties and clicking through 12% more often to view property details. Compared to the “classic” version, 45% more visitors downloaded informational brochures on properties of interest and forward listings to friends 10% more often. During the Beta test phase, visitors were 10% more likely to click on to a broker or agent’s Web site and 37% more likely to email an agent or broker for more details.
The September comScore Media Metrics report shows consumers spent 10% more total time on the Move Network, year-over-year, while minutes per unique user grew dramatically by 30% and 27% on the Move Network and Realtor.com, respectively. In fact, visitors spent more minutes on Realtor.com than the next seven closest competitors combined.
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comScore Media Metrix Results - July 2008
Numbers Are In
Move Network, REALTOR.com #1 Again
Move Network and REALTOR.com continue to be the leader in online real estate.
The newly-released comScore results for July confirm that more users are visiting our sites and they’re staying longer.
Some of the important highlights include:
- Move Network – 8,734,000 unique visitors.
(+18 percent month-over-month) - REALTOR.com – 6,267,000 unique visitors.
(+29 percent month-over-month) - Move Network had 3.2 million more unique
visitors than closest competitor (Yahoo! Real Estate) - Consumers viewed more pages and spent more time
on REALTOR.com than they did on all three real estate
portals (MSN, AOL, Yahoo!) and Trulia and Zillow combined.
The longer periods of time consumers are spending on our sites demonstrates our ability to engage them. This time and engagement is valuable to our advertisers. While some of our portal competitors may enjoy an increase in unique visitors by driving more traffic to their sites via homepage promotions, users are not staying on their sites as long. It’s the unique engagement we have with our consumers that make REALTOR.com an industry leader.
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The MOVE Network?
Realtor.com is the flagship of the MOVE Network of sites. Click the “PARTNER SITES” link above to view the complete list, or print the file and use in your listing presentations. Each of these sites uses the same database of listings, and the products and services you have at Realtor.com pertain to these sites as well. Some of the top sites are:
In July 2008 our partners brought an additional 2,467,000 unique users to Realtor.com listings. That’s more users visiting our partner sites than all of the users visiting Trulia!
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I’ve been talking to a lot of people lately about “traffic” and everyone seems to have a different answer for what it is and how to measure it. Is it Unique Users, Site Visits, Page Visits? It it measured by time on site or pages per user? I still don’t know what the majority of agents are using to chart their traffic, but I thought I would share some of the resources I’ve found to be the most helpful.
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1) Alexa.com - This site is owned by Amazon and is a recognized leader in traffic rankings. It simply ranks the most visited websites from 1 to infinity. Not all sites register on their list, but all of the major real estate portals do as well as mid-size brokerages and some agent sites too.
ALEXA.COM RESULTS
(http://www.alexa.com/browse?&CategoryID=94):
Most Popular In Real Estate
The most visited sites in all ‘Real Estate’ categories.
1. Realtor.com
www.realtor.com
Site info for realtor.com 
2. Yahoo! Real Estate
realestate.yahoo.com
Site info for yahoo.com
3. Zillow.com
www.zillow.com
Site info for zillow.com
4. RE/MAX International, Inc.
www.remax.com
Site info for remax.com
5. AOL Real Estate
realestate.aol.com
Site info for aol.com
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2) Quantcast - This site gives the best info in terms of user demographics and similar sites.
QUANTCAST.COM RESULTS
(http://www.quantcast.com/realtor.com):
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3) Compete.com - This site measures unique users.
Compete.com Results
| Date: 07/2008 | People | Month Δ  |
||
|---|---|---|---|---|
 realtor.com |
8,315,502 | 11.3% |
||
| trulia.com |
2,365,016 | -1.8% |
||
| zillow.com |
2,744,227 | -1.4% |
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More Americans start their home search on REALTOR.com® than anywhere else. 6.6 million consumers per month means more traffic to your brand than any other real estate site. 1
Top place they choose to spend their time: They come on purpose. They stay for a reason. They stay 3 times longer2 than anywhere else. That translates into more quality consumers spending more time looking at your brand and listings.
Most homes for sale: We’ve got the most properties for sale in America. Consumers come to REALTOR.com® because they want to know that they’re not “missing out.” Serious buyers keep coming back for the most complete inventory online.
Most recognized real estate site: consumers know us by name. Almost 9 out of 10 visits on REALTOR.com® now come from ‘organic traffic’, which means we don’t rely on paid partnerships to attract the vast majority of our real estate consumers.3 Most consumers simply type the REALTOR.com® URL into their browser or they find REALTOR.com® through the natural unpaid results of a search engine. This kind of brand awareness with consumers reinforces the professionalism of the REALTOR®.
Most top producing REALTORS®: No other real estate source—online or offline–is chosen by more agents and brokers for their personal promotion and listing advertising.
The Leader: Our innovative marketing technology such as video, photos, virtual tours, mobile phone property search and more, aren’t just fancy features. Home buyers demand rich media and complete information and they’ll spend more time viewing and getting to know the listing, the neighborhood and your brand.
The Freshest: REALTOR.com® has the freshest and most accurate listing data of any national real estate site. It’s updated every 15 minutes in key geographic areas! That kind of fresh data reflects positively on agents and brokers representing those properties.
Qualified Consumers: Our consumers display a willingness to buy and sell:
a. More than 1/3 of our buyers reported income in excess of $100,000, well above the average U.S. home buyer population*
b. A large majority of viewers reported that they drove by a home viewed on REALTOR.com®*
Media and Tools: REALTOR.com® provides online media and tools that help agents position themselves as a single source of credible information and better demonstrate local expertise.
Beyond the Facts: Beyond the provision of facts and figures, REALTOR.com® helps agents demonstrate their full value through consultancy and negotiating skills to better informed consumers.
Results Driven: REALTOR.com® provides results driven programs to help REALTORS® attract new listings, appease demanding sellers and attract more buyers.
1 Source: Media Metrix -number of unique visitors on REALTOR.com® each month of 2007.
2 Source: Media Metrix -number of total minutes spent on REALTOR.com® during June of 2007.
3 Source: 2006 Update: Online Real Estate Advertising, Borrell Associates, Inc.
* Source: Internal Consumer behavioral study. December 2006
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What Actions are taken as a result of the internet?
- 74% of buyers drove by or viewed a home they found online
- 61% of buyers walked through a home first viewed online
- 23% of consumers Found agent used to search/buy home
- A buyer is nearly 5 times more likely to find the home they purchase on the Internet than in a newspaper
- A buyer is 24 times more likely to find the home they purchase on the Internet than in a home book or magazine
· How can you increase by 116% the number of people actually opening the detail page of your listings to see your photos and contact information?
SHOWCASE LISTINGS by Shirley International Realty Inc.
· Adding 6 photos or more increases the number of consumers viewing your listing page by 195% ! These are not just consumers who happened to scroll by your listing but actual clicks consumers make to your particular property to get a closer look!· Featured Homes can get all of your listings 251% more people clicking and looking on average – and substantially more when you select a home for “heavy rotation.” – over 10 times as many page views in some cases. These are preliminary numbers* and we believe the results may even surpass this as we measure success on the newly launched website!
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